Ultimate Movie Weekend

2019

The Ultimate Movie Weekend initiative represented a collaborative industry endeavor supported at a national level. Studios contributed a comprehensive selection of 250 titles, encompassing both new releases and established catalog titles, aimed at fostering widespread recognition and engagement with Video-On-Demand (VOD) services. A uniform visual identity was meticulously crafted, ensuring consistency across all participating streaming platforms, thereby enhancing the overall promotional impact.

Web & Email

In pursuit of enhancing customer engagement and fostering interest in our program, Redbox had implemented dedicated email campaigns. Leveraging the allure of discounted movies, we had effectively enticed customers to use our services. Furthermore, we had integrated our website into our promotional efforts by utilizing banner ads and homepage sliders to bolster awareness. These initiatives direct users to a designated landing page, offering convenient access to a curated selection of 250 movie titles.

Desktop Email
Mobile Email
Web Homepage Banner
Mobile Homepage Banner
Web Homepage Slider
Mobile Homepage Slider
Web On Demand Page Slider
Mobile On Demand Page Slider

App & Social

Our primary objective revolved around utilizing our social media platforms to advance this industry-wide initiative. To achieve this, we strategically crafted a range of Instagram stories, Facebook posts, and effectively leveraged our application's Interstitial and Inbox Messaging features to amplify awareness.