Burger King Late Night

2021

Redbox and Burger King collaborated on a four-week promotional campaign to highlight Burger King's Late-Night Delivery service. The primary objective was to boost digital traffic and increase sales of late-night delivery orders (post 8pm) through the Burger King mobile app or website. Customers were incentivized with a $2 discount from Redbox for On Demand or at the Kiosk rentals when they had a minimum order of $10. Burger King distributed promo codes through real-time triggered emails. The promotional material seamlessly integrated the distinctive styles of both brands, resulting in a cohesive visual identity for the joint campaign.

Kiosk & Email

We strategically allocated our vend screen space on the Kiosk to showcase the promotional offer, complemented by a banner displayed on the screen during customers' browsing sessions of movie titles. Furthermore, we deployed a dedicated email campaign featuring an animated gif showcasing Burger King items alongside Redbox cases. This integrated approach aimed to maximize visibility and engagement, effectively leveraging various channels to amplify the reach and impact of our marketing efforts.

Kiosk Banner
Kiosk Vend Screen
Desktop Email
Mobile Email

App & Social

In our promotional campaign, we employed a multi-channel approach to maximize reach and engagement. Utilizing our Inbox Message, interstitials within the app, SMS texts, and Facebook posts, we effectively delivered our message to our audience across different platforms, ensuring comprehensive coverage and optimal engagement.