Top Streaming Deals

2020

Periodically, Redbox implements temporary price reductions on well-received films to generate excitement and foster a consumer mindset that prioritizes value. In this vein, we curated a visual presentation for our Top Streaming Deals campaign, showcasing compelling offers such as a 50% discount or a $2 reduction on eligible titles. Our central aim was to spotlight our Video-On-Demand service, acknowledging its novelty and aiming to increase awareness among our customer base.

Email & Deals

We leveraged our email subscriber base with three targeted campaigns. Each email, tailored to different segments, offered either no discount, a 50% discount, or $2 off an eligible rental. Personalized discount codes were included for each recipient, optimizing engagement and conversions.

Desktop Email
Mobile Email
Desktop Email 50% Off
Mobile Email 50% Off
Desktop Email $2 Off
Mobile Email $2 Off

Web & App

We leveraged our mobile application to display our promotional message and encourage use from customers with exclusive discount codes for movie rentals On Demand. Furthermore, we strategically showcased our messaging regarding reduced pricing on our official website through prominently featured sliders on the homepage.