Golden Disc Promotion

2019

Redbox and Walmart forged a partnership to introduce the Golden Disc program, a unique and exclusive initiative. During this promotion, customers were presented with the opportunity to uncover prizes hidden within select Redbox kiosks at Walmart locations nationwide. Discreetly placed within movie cases, printed discs housed a unique code and corresponding phone number, prompting participants to text for prize confirmation. From complimentary movie nights to the prestigious grand prize of a seven-day cruise tailored for a family of four, the array of rewards offered an engaging and rewarding experience for all involved.

Kiosk & Print

We strategically leveraged the space on our kiosks to effectively promote the program. This entailed the placement of our signature G-Sticker above the screen, ensuring maximum visibility. Additionally, we seamlessly integrated messaging into our vend screen interface, presenting customers with a synopsis of the program during their wait for the movie rental to dispense.

Kiosk G-Sticker
Kiosk Vend Screen
Printed Golden Disc

Web & Email

To engage our extensive Redbox email subscriber base, we employed targeted email campaigns linking to a dedicated landing page with program details and prizes. Additionally, we utilized ROS ads on our website to raise awareness without compromising user experience and excessive use of screen real estate. These strategies aimed to maximize engagement while ensuring a seamless online journey for our customers.

Desktop Email
Mobile Email
Full Email
Web ROS Banner
Mobile ROS Banner
Web ROS Banner
Mobile ROS Banner

App & Social

In recognition of the immense impact of social media on modern business, we strategically utilized Facebook and Instagram to promote our program. Our approach encompassed a compelling Facebook post driving traffic to our landing page and an engaging Instagram story to build excitement.

Additionally, we seamlessly integrated our app, utilizing its Inbox Messaging feature to showcase potential prizes. This multifaceted strategy has effectively positioned our program for heightened visibility and engagement across digital platforms.