Google Pay Group Offer
2021
Redbox and Google Pay joined forced to create a collaborative offer. Users who install the latest iteration of the Google Pay application on either Android or iOS platforms will enjoy a $2 cashback incentive within the app upon renting any On-Demand movie or at the Kiosk.
Web & Email
To engage our extensive Redbox email subscriber base, we employed targeted emails linking to Google Pay’s download page. This strategy aimed to maximize engagement while ensuring a seamless online journey for our customers all while offering a cashback incentive.
App & Social
We strategically utilized Facebook to promote our program. Our approach encompassed a compelling Facebook post driving traffic to Google Pay’s download page to build excitement.
Additionally, we integrated the message within our app, utilizing its Inbox Messaging feature to showcase the offer.