Penn Station Redesign

2017

In the bustling setting above Penn Station in New York City, our team embarked on a comprehensive rebranding initiative for our Kmart establishment. By infusing the space with Kmart's iconic burst pattern and optimizing navigational elements, we achieved a contemporary and inviting atmosphere. A particularly noteworthy enhancement is the incorporation of a captivating vector skyline of New York City within the traditional burst pattern at the store entrance, offering visitors an immersive visual encounter upon arrival. Through deliberate and precise design choices, we harmoniously merge tradition with innovation, enriching the Kmart shopping experience for patrons within this bustling urban landscape.