Quality Water Conditioning Rebrand

2013

During my academic tenure at Columbia University, I undertook a significant project centered on the rebranding of Quality Water Conditioning—a company in dire need of design revitalization, having maintained an outdated aesthetic reminiscent of the 1970s. Recognizing the opportunity for transformation, I embarked on a mission to streamline the company's visual identity, placing a heightened emphasis on its core offering: water conditioning services. By simplifying the logo and crafting a design that prominently featured the water element, I successfully modernized the company's brand identity, aligning it with contemporary standards while preserving its essence.